Pictures of various company
Pictures of various company
Pictures of various company
Pictures of various company

Company

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History

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Photo 1949

1949

On March 21 Giacomello, Taffarel & Cia Ltda is established. The company started its activities as a wooden barrel manufacturer for the wine industry of the region. Approximately 30 collaborators were part of the company.

1952

1952. It changes its corporation name to Taffarel & Cia Ltda.

1962

It begins to be called Tanoaria Bento Gonçalves Ltda.

Photo 1967

1967

Presidente Castelo Branco visitando a Fenavinho (Sr. Laurindo Nilson Diretor Presidente).

Photo 1969

1969

It changes its corporation name to Tanoaria Bento Gonçalves SA, barrels are first exported to Uruguay and countries in Central America.

1970

The wine industry starts to change the wine packaging replacing the wooden barrels.

Photo 1 of 1974 Photo 2 of 1974

1974

The corporation name becomes Madem SA Indústria e Comércio de Madeiras e Embalagens. They begin to produce boxes and plywood packing and wooden reels, in order to replace the wooden barrels.

Photo 1 of 1975 Photo 2 of 1975

1975

The construction of the branch in Rio Negro, Paraná, is started, with a 3,800m² plant and a 10,000m² area for future expansion, manufacturing wooden reels in industrial scale. The first pinus seedlings are planted in Rio Negro and Mostardas, in Rio Grande do Sul.

1975 – Presidente Ernesto Geisel visitando a Mostra do Mobiliário (Sr. Gino Mazzocato Diretor Superintendente e Sr. Laurindo Nilson Diretor Presidente).

Photo 1 of 1976 Photo 2 of 1976

1976

Madem builds two sawmills, one in Rio Negro and another in Bituruna, Paraná.

Participação da Madem na Fenavinho.

Photo 1978

1978

The first containers with reels are exported to Europe.

Photo 1 of 1979 Photo 2 of 1979

1979

A new furniture factory is built, moving its head office to Bento Gonçalves, Rio Grande do Sul.

It starts manufacturing furniture, with 100% of the production aimed at exports.

Photo 1984

1984

Presidente João Figueiredo visitando a Movelsul (Sr. Gino Mazzocato Diretor Presidente, Sr. Paulo Barros Diretor Comercial, Sr. Darci Poletto Gerente Comercial).

Photo 1986

1986

It builds a company in Mostardas, in Rio Grande do Sul, with a modern sawmill and drying kilns.

Photo 1998

1998

Madem builds a new furniture factory with advanced technology, moving its head office to Garibaldi, Rio Grande do Sul.

Photo 2004

2004

The Recycling and Assembly Center is open in Sorocaba, São Paulo.

2005

The worldwide expansion project is started with the opening of Euromadem, a reel distributing company in Spain.

Photo 1 of 2006 Photo 2 of 2006 Photo 3 of 2006

2006

The first industrial unit is open abroad, located in Calaf, Barcelona, Spain.

Madem decides to close down its furniture unit due to the exchange rate crisis and the Chinese competition, focusing completely on plywood and wood cable reels and stretch films.

Foto 1 de 2007 Foto 2 de 2007 Foto 3 de 2007 Foto 4 de 2007 Foto 5 de 2007

2007

• Implementation of new industrial units begins: Chattanooga/TN – USA, Bahrain, Manama – Middle East.

• The company's planning indicates the opening of another five factories on all continents by 2012.

Foto de 2008

2008

• Madem Reels USA, located in Chattanooga, TN, begins operations.

• Madem Reels USA opens its first distribution in Culloden/WV and outsources distribution centers in New Jersey, North Caroline and Texas.

• Madem Gulf WLL starts construction of its factory with production forecast in March 2009.

• Madem Romania SRL is officially opened and production is expected to start in April 2009.

• Madem in Mostardas starts plywood production with an investment of US$ 8 million.

Foto 1 de 2009 Foto 2 de 2009 Foto 3 de 2009 Foto 4 de 2009 Foto 5 de 2009 Foto 6 de 2009 Foto 7 de 2009 Foto 8 de 2009 Foto 9 de 2009 Foto 10 de 2009

2009

• Madem starts production in Bahrain and Romênia.

• Another 10 distribution centers will open by 2010.

• Madem Reels USA opens new deposits in Carrolton/GA and Meriden/CT.

• Madem in Mostardas starts plywood production with an investment of US$ 8 million.

• Madem opens Ecological Park in Rio Negro/PR – Brazil.

Foto 1 de 2010 Foto 2 de 2010

2010

• Madem sells its operations in the US, Romania and Mustards. In the plastics area, it starts a partnership with its affiliate Aleplast (www.aleplast.com.br) concentrating operations on Garibaldi/RS - BR.

• Madem opens her division “Madem Máquinas” and innovates in the fully automated production of reels.

Foto 1 de 2018 Foto 2 de 2018 Foto 3 de 2018

2018

• New US factory opens in Tarboro, NC, a joint venture with local traditional manufacturer Moorecraft Reels. The new company is Madem-Moorecraft Reels USA Inc .

• Opening of the distribution center in Barcarena/PA, BR.

• Opening of the distribution center in Williamsport/PA, USA.

Foto 1 de 2019 Foto 2 de 2019 Foto 3 de 2019 Foto 4 de 2019 Foto 5 de 2019 Foto 6 de 2019 Foto 7 de 2019

2019

• New factory opened in México and Colômbia.

• Opening of the distribution center in Houston/TX – USA

• New line of wood pellets in Bahrain.

Foto 0 de 2020 Foto 5 de 2020

2020

• Opening of the company MADEM MINAS, Poços de Caldas/MG – BR

• Opening of the distribution center in Culloden/WV – USA

Foto 1 de 2021 Foto 2 de 2021 Foto 3 de 2021 Foto 4 de 2021 Foto 5 de 2021

2021

• New line of pellets in Rio Negro/PR – BR

• Opening of distribution center in West Chester/OH – USA

• Opening of distribution center in Newnan/GA – USA



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Head Office: P.O. Box 206 | Rod. BR 470 Km 223,82
CEP 95720-000 | Garibaldi | RS | Brasil | Phone: +55 54 3462 5600
Fax: +55 54 3462 5900 | sales@mademreels.com